Exploring self-care, inner beauty, and soulcare through a powerful three-part collaboration with The Skin Deep.
– KEYS SOULCARE
What if skincare was more than just skin deep?
That’s the question Keys Soulcare is built on. With a philosophy grounded in self-love, intention, and well-being, Keys Soulcare invites us to transform our daily routines into rituals of reflection. So when the brand teamed up with The Skin Deep—the globally celebrated platform known for its raw and revealing conversations—it was more than a collaboration; it was a soulful connection.
Across three powerful episodes—featuring Alicia Keys and an inspiring lineup of guests—Keys Soulcare and The Skin Deep explore moments of soulcare, connection, and vulnerability. These aren’t scripted interviews; they’re honest, healing dialogues, lit by candles and softened by trust. With each episode, The Skin Deep’s signature raw storytelling seamlessly intertwines with Keys Soulcare’s philosophy: caring for your whole self inside and out, skin + soul. The result is a deeply moving series that invites us to reflect, connect, and integrate mindful rituals into our everyday moments of self-discovery. And yes, you may cry.
WHAT IS THE SKIN DEEP?
The Skin Deep is known for its emotionally charged, unfiltered conversations that place pairs—friends, family, lovers—face to face, armed with only a deck of deep questions. Unscripted, heart-expanding conversations break past surface-level interactions and explore the depth of human connection.
In partnering with Keys Soulcare, these conversations are elevated even further, framed by offerings that create space for reflection—each paired with affirmations written by Alicia herself. It’s a reminder that soulcare doesn’t just live in your mirror—it lives in your relationships, too.
EPISODE ONE
BROTHERHOOD & SELF-ACCEPTANCE WITH JUSTIN & DARREN
Self-acceptance. Personal growth. Brotherhood. This episode features best friends Justin Frett (of the Don’t Frett Podcast) and Darren Graham, who hold space for each other in a way only chosen family can. Through tears and laughter, Justin and Darren get real—exploring masculinity, mental health, self-worth, and the kind of love that reminds us it’s not only okay to care for ourselves deeply, but essential.
“What is the special thing in me that enables the beautiful thing in you?” Darren asks. Justin’s response is immediate—and vulnerable: “You are the manifestation of everything that I hope to one day be… watching you be independent and strong but strong enough to know when to be vulnerable—it makes me want to be better.”
The episode becomes a tender reminder of self-love and letting go of guilt—especially for those who are always the caretakers. Justin reminds Darren of something he’s still learning himself: “It’s OK to be #1 in some moments, despite the fact that you are a parent… This is your moment and have no shame about it.” That moment—of permission, of affirmation—is exactly what soulcare is.
Later, as the conversation deepens into legacy and purpose, Darren offers one of the most memorable reflections in the entire series: “We are only given one pen to write the best story—to write our own story.”
That line hangs in the air—gentle, true, and powerful. This is where Keys Soulcare comes in, not just as a brand, but as a presence. “You’re in your season of self-love and self-care,” Darren reminds Justin. “So don’t cry… but keep working.” That’s the ritual. That’s the real glow-up.
SHOP THIS VIBE: For the ones who always show up for others—this is your reminder to show up for yourself, too. Let the Sage + Oat Milk Candle set the tone for self-care and shining at full wattage. Help protect your skin and your peace with the Protect Your Light Moisturizer SPF 30, reciting the affirmation: “I protect my inner light.” Because soulcare means giving yourself permission to pause, to reflect, and to glow in your own time.
COME BACK 4/27 AND 5/11 TO WATCH THE NEXT TWO EPISODES OF THE KEYS SOULCARE X THE SKIN DEEP COLLABORATION.
BEYOND THE CONVERSATION
Keys Soulcare x The Skin Deep shows us that soulcare is as much about community as it is about oneself. It’s in every pause between questions, every glance held a little longer, every truth bravely spoken.
Soulcare becomes the backdrop to something bigger: healing, connection, and the courageous act of showing up for yourself—and others. Because every conversation, every connection, and every act of self-care is an opportunity to go deeper. Start your soulcare ritual today and discover how skin and soul come together to elevate your every moment at KSC.com and Amazon.
Watch the episode, then ask yourself (or someone close): What is one affirmation you need to hear right now—and how will you make space to live it?
Join the conversation in the comments—what was your favorite takeaway from Keys Soulcare’s deep dive with The Skin Deep?
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