Discover How Alicia Keys Gets Broadway-Ready For Her New Musical, Hell’s Kitchen.
– KEYS SOULCARE
When’s the last time you made an event out of getting ready? Pump up the jams (we like 90s R&B), set the mood with a vibe-y candle, and pretend you’re THE main character? This party-for-one attitude is more than just fun — it’s a way to reconnect with your power and essence before a big moment in life.
For Alicia Keys, getting event-ready is so much more than calling in the glam team. It’s a sacred ceremony of self-care and mindfulness before embarking on a new journey — be it the Big Game Half Time Show or opening night of her new musical Hell’s Kitchen on Broadway in New York City.
To celebrate opening night of Hell’s Kitchen on Broadway, we’ve compiled a soulcare ritual that goes beyond skin deep. Take what resonates with you and leave what doesn’t. It can be as simple as whispering an affirmation to yourself as you wash your face or apply your favorite lip tint, but remember: your getting-ready ritual builds moments for self-reflection and connection unique to you.
ABOUT ALICIA KEYS’ MUSICAL HELL’S KITCHEN
So, what is Hell’s Kitchen all about? It’s a soul-baring show 12 years in the making and draws inspiration from Alicia’s early life in Manhattan. Featuring her 20+ year catalog of Grammy-winning hits and exclusive new songs, Hell’s Kitchen follows rebellious 17-year old Ali (played by Maleah Joi Moon) as she makes her mark on NYC and discovers her purpose through community.
Hell’s Kitchen is a throwback to the energy and rhythm of the 90s packed into 2.5 joyful hours. Tickets are available here for your next night out in New York.
We loved how the purpose of Hell’s Kitchen — a celebration of passion and place (New York City, baby!), finding purpose, and of course, a love letter to family — echoed values we hold strongly at Key Soulcare. To sum up the vibe in an affirmation Alicia chose for opening night: “I own my power.”
Ready to own your power and bring a little bit of the red carpet to your bathroom? Try these empowering, intentional event makeup rituals that feature derm-developed skin and body care to makeup hybrids and complexion enhancers that’ll pump up the glam.
ALICIA KEYS’ SECRET TO A GLOWY EVENT MAKEUP LOOK
SHE CREATES A PURPOSEFUL EVENT RITUAL
Alicia calls this “Getting Ready with Soul” (aka #GRWSoul) — a balancing and empowering play on the “Get Ready With Me” movement that continues to take social media by storm. Getting ready with soul is for everyone, and it involves enjoying self-care with an extra potent dose of intention.
Here are five distinct ways to use Keys Soulcare offerings to infuse meaning and appreciation in your #GRWSoul.
1. FACIAL MASSAGE & DEEP BREATHS
Getting event-ready or preparing for a night out can be a harried, rushed sprint out the door, but a few small acts of purpose can release tension in your body and cultivate a sense of inner peace. Unclench your jaw, adjust your posture, and take 5 deep breaths. Whisper to yourself: “I am content inside this present moment.”
If you have time, facial massage can be incredibly relaxing. Remember to pair your Obsidian Facial Roller with your favorite facial oil to help the tool glide across the skin more smoothly. Plus, nourishing ingredients in facial oils, such as squalane, help moisturize and soften the skin.
Sensitive to facial oils? Use your favorite cleansing balm instead — we recommend the Nourishing Cleansing Balm + Makeup Remover — to combine cleansing and facial massage as the closing act of your soulcare ritual.
2. GLOW FROM WITHIN
A glowy event look is so much more than makeup; it’s an opportunity to let your inner spirit shine through. After a few mindful moments of facial massage, nurture yourself with offerings that enhance your complexion and prime the skin, like the Let Me Glow Illuminating Serum. Choose your glow effect with 3 skin-loving shades for whatever vibe you’re feeling. (Alicia’s opening night glow is best-selling Golden Aura shade.)
“It instantly brightens the skin and you look like you’re just glowing from within. It’s a great primer for the rest of your makeup,” Alicia shared with ELLE Magazine.
For oily skin types, the Promise Serum helps control excess oil, brightens skin with niacinamide, and reduces the appearance of pores — helping you achieve a photo-ready glow.
Complete your skincare ritual with the Skin Transformation Cream, an ultra-nourishing yet lightweight cream that acts as a base layer of hydration for your evening look.
3. HONOR YOUR BODY
While facial serums and creams soak into the skin, take a few moments to pamper the body and thank it for all it does for you — whether that’s an energizing dry brush session or a nourishing self-massage with Sacred Body Oil, which will leave skin shimmering and feeling rejuvenated.
4. READY-FOR-RED-CARPET MAKEUP
After your skincare ritual, you might want a little extra pop of color to feel your best. Reach for products with nourishing, hydrating ingredients to keep your look dewy, natural, and glowy for hours to come.
Event makeup looks don’t have to be heavy or caked on to look great in photos. You can do soft glam, and here’s how Alicia does it:
First, grab your favorite makeup blending tool (like the Natural Beauty Makeup Blending Sponge) to apply It’s Like Skin 2-In-1 Concealer + Tint. Packed with niacinamide plus squalane for brightening and hydration, this tint offers light-to-medium coverage designed to feel like your skin and boost your radiance.
Go in with the lightweight Sheer Flush Cheek Tint wherever you like to apply your blush. You can achieve a natural-flush or build up to an extra bold look, depending on your mood. For a lit-from-within glow, use your fingers or a brush to tap on Gleam On Highlighting Balm on your cheeks, the high points of the face, or your collarbone for extra illumination. Then, spoolie on the Soft Stay Brow Gel for face-framing brows without the crunchy hold.
To finish the look, swipe on a tinted lip balm like Comforting Tinted Lip Balm, a buildable and hydrating balm with a sheer finish. Pop in your purse to keep dry lips soothed and silky all night long.
And…that’s a wrap on your red-carpet ready ritual. You’re ready to enjoy where the evening takes you.
5. CLEANSE & REFLECT
When the rush of the day is over, come home to yourself with a getting-unready ritual. Remove makeup and the day’s dirt and grime with Golden Cleanser and splash your face with cool water to put a wrap on the evening. Consider whispering an affirmation to yourself, or seal the day with an expression of gratitude, like: “I am devoted to this moment.”
You are deserving of kindness, especially as a daily commitment to yourself. That’s what soulcare is all about.
Next time you get ready for date night or dinner out, ask yourself: what does it feel like when I own my power? Let us know in the comments!
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