Alicia Keys and Amazon’s Alexa team up to create an immersive, first-of-its kind soulcare collab.
– KEYS SOULCARE
What if we could harness the connective power of technology to share the philosophy of soulcare with more people? That’s exactly what our collaboration with Amazon Alexa + our Goddess-in-Chief Alicia Keys aims to do.
To bring the story of soulcare into every home, we’ve created a first-of-its-kind experience with Amazon Echo, where you can enjoy a fresh spin on your daily interactions with Alexa.
At its essence, Keys Soulcare is holistic beauty + skincare that inspires you to care for your whole self (because the glow starts inside). Soulcare is the intersection of effective, dermatologist-developed skincare and body offerings with nourishing daily rituals that enable us to own our power and stand tall in self-love.
We’ve teamed up with Amazon Alexa to keep the good vibes going. Use your Amazon Echo to learn about the philosophy of Keys Soulcare and what wellbeing means to Alicia personally.
HOW TO ACTIVATE THE KEYS SOULCARE ALEXA EXPERIENCE
To get started, simply say: “Alexa, enable the Keys Soulcare theme.” Your Echo will activate Alicia’s voice, and she’ll share uplifting affirmations, soulcare suggestions, and skincare tips.
Start your day with affirmations created and recited by Alicia, which act as daily encouragement for you to be good to yourself and embrace the possibilities. Alicia will share her tried-and-true beauty and skincare tips, educational content, and the many ways you can transform your routines into mindful rituals.
To help cement your habit of daily soulcare and self-care, invite Alicia into your home via your Amazon echo device. Ask Alexa soulcare-centric questions, like:
“Alexa, find my skincare ritual.”
“Alexa, what time is it?”
“Alexa, give me an affirmation.”
“Alexa, get ready with soul.”
“Alexa, give me a soulcare tip.”
“Alexa, set a 9:00 am yoga alarm.”
Use your new partner in soulcare to transform the mundane or the everyday into moments of intentional stillness, positivity, and gratitude. Because taking care of your whole self — body, skin, mind, and spirit — is what soulcare is all about.
The Keys Soulcare theme on your Alexa enabled devices is available until 8/26/24.
Have you tried the affirming Alicia x Amazon Alexa experience yet? Let us know your favorite Alicia affirmation in the comments.
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