Looking back on another incredible year of Keys Soulcare, from unforgettable Tony Award wins to the launch of glowy new offerings.
– KEYS SOULCARE
As 2024 comes to a close, we’re reflecting on a fruitful, inspiring year at Keys Soulcare. This year contained so many empowering moments that we’re truly grateful for, like the star-studded opening night of our Goddess-in-Chief Alicia’s Keys’ musical Hell’s Kitchen on Broadway. And the introduction of not one, but three new product offerings — all of which further our mission to make the power of soulcare accessible to everyone.
Here are four of our favorite 2024 highlights:
1. ALICIA OWNING HER POWER AT THE BIG GAME
Back in February, Alicia made a surprise appearance onstage with Usher at this year’s Big Game Halftime Show, which ended up being one of our top moments of the year. Her performance left the entire Keys Soulcare team tapping their toes and singing along to her powerful hit “If I Ain’t Got You” and a crowd-rousing rendition of her and Usher’s chart-topping duet for “My Boo.”
2. INTRODUCING OUR LATEST HYDRATING OFFERINGS
This year, we added new product offerings like the Deeply Replenishing Squalane Facial Oil and our Firm Belief Smoothing Peptide Cream to your skincare shelves. Both of these offerings infuse nourishing hydration to the skin using effective ingredients like olive-derived squalane or smoothing peptides.
Deeply Replenishing Facial Oil includes hydrating squalane plus prickly pear seed oil and pomegranate oil. It’s best used as part of your nighttime skincare ritual, followed by moisturizer, allowing the lipid-rich hydration to soak into skin overnight.
Firm Belief Smoothing Peptide Cream contains a polypeptide complex and fermented astragalus extract for plump and firm feeling skin with a radiant look. Use as a nighttime moisturizer to visibly improve the appearance of fine lines & wrinkles.
Still not sure what offering is right for you? Don’t worry. We also broke down face oils vs. serums and peptide serums vs. creams for you.
3. CELEBRATING ALICIA’S TONY AWARD-WINNING MUSICAL
It wouldn’t be an end of year recap if we didn’t mention the stars in our eyes on Broadway earlier this spring, when Alicia’s debut musical Hell’s Kitchen made a big splash on Broadway and earned 13 Tony Award nominations!
Not only were we so excited to see Alicia’s red carpet get-ready-with-me, where she shared the pre-event soulcare ritual that helps her stay grounded before (and after) all the glam.
Then, we waited with bated breath as Hell’s Kitchen took home two Tony Award wins! What a night. A huge congratulations to the entire cast and crew of Hell’s Kitchen, who brought home these Tony Awards:
Hell’s Kitchen Tony Award Wins 2024:
Best Performance by an Actress in a Leading Role in a Musical
Best Performance by an Actress in a Featured Role in a Musical
4. UNVEILING TWO NEW LET ME GLOW AURA-ENHANCING SHADES
Our best-selling Let Me Glow Illuminating Priming Serum was such a hit that we decided to grow the family and create two new shades. This October, we dropped Bronze Aura (a warm bronze for all skin tones) and Moonstone Aura (a pearlescent, icy cool shade for all skin tones.)
Let Me Glow multi-tasks as a dewy primer and infuses skin with a burst of hydration and nourishment. All three shades are great to wear underneath long-wear makeup or solo as a shimmery base. Learn more about the benefits of a glow serum with niacinamide or peek at how Alicia creates a distinctive look with each of the three auras.
We’ll carry these moments of excitement and self-discovery with us as we wave goodbye to another year, knowing there’s sooo much to look forward to. But for now, our lips are sealed… Stay tuned for more soulcare in 2025.
What do you want to see from Keys Soulcare next year? Tell us below.
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