As summer fades to fall, here are the skincare and makeup looks to revel in this autumn.
– KEYS SOULCARE
Fall’s cozy vibes are a perfect reminder to slow down, not dull down. The proof? These fall beauty trends help you shine your light at full wattage, even as the days get darker.
Summer might be winding down, but the cooler weather gives you permission to turn up the vibe with your makeup — whether you opt for a vibrant maximalism, try trendy satin skin, or stick with a classic less-is-more approach.
No matter which look suits your mood, here are 5 fall makeup trends to switch things up and celebrate the season change.
2025 Fall Makeup Trends to Watch
1. MAXIMALIST GLAMOR
After years of minimalist makeup and “clean girl” looks reigning supreme, maximalist looks are making a comeback this fall. That means bold lips, bright blush, and playing with makeup again in a way that feels healing to your inner child. Swap mom’s lipstick and eyeshadow palette for your very own grown-up makeup kit.
A great maximalist look starts with an unapologetic glow thanks to the best-selling Let Me Glow Illuminating Priming Serum, which doubles as a glow-enhancer while priming the skin for makeup. Niacinamide helps to brighten and balance the look of skin, while rose water infuses a refreshing burst of hydration.
After priming, the rest of the glam is up to you. Think of makeup as your playground, turning up the drama with colorful blush, gleaming highlighter to play up the high points of your cheeks, or a statement lip. Other ways to express yourself in the maximalist style this fall include favorites like graphic eyeliners or hued mascara.
2. BOY BLUSH
As temperatures dip, it’s only right for wintry makeup to re-enter the chat. Enter the boy blush look. Scandinavian Vogue says the trend evokes “the afterglow of a brisk winter walk through Stockholm, leaving you with the center [sic] of your cheeks slightly wind-bitten.”
To achieve this windswept look, apply a few taps of Sheer Flush Cheek Tint in the color of your choice — consider the rosy pink of Grace or the perfect-for-fall raspberry red of Powerful, both perfect for the boy blush moment — mid-cheek in a triangle shape before blending with your fingertip or our signature Natural Flush Complexion Brush.
3. PINK-TONED HIGHLIGHTER
The healthy-looking, lit-from-within look doesn’t depend on summertime sun. Pink-toned highlighter dabbed along your cheekbones, cupid’s bow, nose, and temple gives you that illuminated complexion without — no beach day required. Start with Let Me Glow Illuminating Priming Serum in the shade Moonstone Aura for a cool, iridescent glow that helps infuse skin with a burst of hydration. Then, reach for Gleam On Highlighting Balm in Transcendance, a sheer, buildable champagne to bring this look to life to the high points of the face.
4. SATIN SKIN
According to Marie Claire, the satin skin trend sits somewhere between dewy and matte, creating the perfect compromise for the transitional season that is fall. Help skin appear like satin by seeking out skincare offerings that are hydrating and plumping, and pair with makeup offerings that use words like “velvet,” “blurring,” or “matte” to achieve that perfect middle ground.
After a summer of sun exposure and copious SPF, fall presents the perfect opportunity to reset. Unlike fighting the heat to keep your makeup from running, the satin skin trend works with the weather, delivering a natural-looking finish to your makeup while saying sayonara to the dewy days of summer.
5. NO MAKEUP MAKEUP
Soulcare honors that your skin is a beautiful canvas for self-expression, even if you aren’t wearing a stitch of makeup. Letting more of you shine through no matter the season is always on trend — so ditch the heavier foundations and concealers for a lightweight, minimal glam this fall.
The quick, skin-like finish of a barely-there-makeup look — brought to you by It’s Like Skin 2-in-1 Concealer and Tint — will leave you feeling freer to express yourself with a base you can build on or leave as-is.
On fresh-faced days, reach for product offerings that help hydrate. Consider hydrating ingredients like peptides, or reach for oils like jojoba or marula on days when your skin craves nourishment.
To dial up the natural look, reach for Comforting Tinted Lip Balm to help smooth and soften in the shade Lucid or a glistening layer of color from one of four carefully crafted shades. For example, embrace the season with Inspiration, a bolder berry. You might reach for the bright strawberry goodness of Sheer Bliss, or the silky mauve of Devotion.
Rich in moisturizing ingredients like avocado oil, camellia seed oil, and shea butter, Comforting Tinted Lip Balm creates silky, buildable coverage and a kiss of subtle color for your next no-makeup makeup look.
Alicia Keys Fall Makeup Look
Ever wonder how Alicia Keys changes up her look for big events like The Grammys or the Met Gala? Whether fresh-faced or full wattage, we break down Alicia’s most iconic looks for you to emulate this fall.
Which of these five fall trends has caught your eye? Tell us which of these rituals helps you celebrate who you are today and shine your light.
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