Our Goddess-in-Chief is entering a NEW era. Let’s take a look back at the past and a sneak peak at what’s ahead.
– KEYS SOULCARE
If there’s one thing you need to know about our Goddess-in-Chief Alicia Keys, it’s that she’s always going to live her best life. (Obviously, her birthday is no exception. After all, she is an Aquarius.) Team Soulcare is here for it — because our queen deserves the world.
Alicia Keys continues to inspire us by embodying the keys of soulcare — body, spirit, mind, and connection. Daily, she lives out her promise to live well and with intention, and her mission to bring the gift of soulcare to the people.
To celebrate her birthday on January 25th, we’re highlighting a few moments that marked Alicia’s 2024 and the mantras guiding our fearless leader into her next revolution around the sun.
SHE PUT IN WORK
“NOTHING can stop me! Not even myself!” — Alicia Keys
Your greatness is indisputable, but you can’t fully tap into it without effort. Even Alicia needs the discipline and reminder to do what’s best for her, even in doubt.
To keep herself in check, Alicia grounded deeper into her rituals to nourish her body. From sweaty morning sessions to tour-ready routines, Alicia skipped the shortcuts and made time to honor her form and strength.
She also prioritized rest days and relaxation rituals to honor how her body felt in the moment, and realized that work and rest are a little like yin and yang. We’re stronger in mind, body, and soul when activity is followed by gentle relaxation.
SHE PAVED THE WAY
“We can’t be so worried about walking into all these other people’s doors. I want to be in the door that we created and the house that we built.” — Alicia Keys
Our queen is always an inspiration, but throughout this past year, Alicia stood in her power and empowered others to do the same. Her 2024 was filled with new experiences, ones where Alicia gave herself permission to glow every step of the way.
Here are a handful of our favorites:
- Alicia started the year strong with a once-in-a-lifetime opportunity, where she sang two of her most iconic songs, joining Usher’s unforgettable performance at the Big Game Halftime Show.
- Our Goddess-in-Chief shined brightly on Broadway. Her musical Hell’s Kitchen snagged an impressive 13 Tony Award nominations (and two wins!)
- Alicia rewrote the book on glowing up with the launch of two highly-anticipated new Let Me Glow Illuminating Priming Serum shades: Moon Aura and Bronze Aura. Each shade is accompanied by the affirmation: “I give myself permission to glow.”
SHE TOOK THE LEAP
“I’m celebrating every second cause life is too precious to be wasting time!” — Alicia Keys
Alicia is proof that there’s no limit to our potential or desires.
With a global back-to-back tour, the debut of several soul-soothing offerings, and the releases of her first independent and holiday album, we’re in awe of what our Goddess-In-Chief has done. (You can add super mama, master manifester, and QUEEN to that list.)
SHE FELL DEEPER IN LOVE
“You got to take care of you.” — Alicia Keys
Alicia’s greatest feat this past year is falling deeper in love…with herself.
We know what you’re thinking: There’s no denying the magnetism between Swizz and Alicia. But at the core of that big love is the love Alicia pours into herself. Watching her shine at full wattage is the energy we all need. The joy, beauty, and grace she holds is timeless and priceless. From #SoulcareSunday to inspirational soulcations, Alicia’s self-love is a never-ending, uplifting journey. By becoming more herself, Alicia inspires us to do the same.
WHAT’S NEXT FOR THE DIVINE GODDESS?
“I’m walking in the direction of evolution and evolving, and abundance. Nobody has to give it to me. Nobody has to give me permission to have it, to be it, to live it, to feel it.” — Alicia Keys
Alicia is open to whatever this new year will bring, but locked in on her vision for high-vibe energy. As ever, she wants to grow wiser and more intentional with time. She realizes that never settling for less than what you GIVE is a practice, one she is continuing to study in 2025 — as well as prioritizing more sleep. She’s personifying the affirmation “I rise above” as the universe conjures up the next level of everything!
Team Soulcare can’t predict the future, but from where we’re standing, the view is crystal clear: Alicia is ILLUMINATING!
We’re so proud to be Team Soulcare and want to give Alicia some much-deserved love. Wish Alicia Keys a happy birthday and share your well-wishes in the comments!
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