GET TO KNOW THE SKINCARE BENEFITS AND USES OF OUR BEST-SELLING GLOW SERUM.
– KEYS SOULCARE
From seasoned professionals to selfie aficionados — golden hour is a photographer’s dream. Ask our Goddess-in-Chief Alicia Keys, who is often on the other end of a photographer’s lens.
It’s true that the rich hues of golden hour skies never cease to captivate the eye, livening up even the dullest horizons with a picturesque glow.
But what if you could bottle the magic of this sacred time of day? It’s possible with our Let Me Glow Illuminating Face Serum, which is formulated with brightening niacinamide to help balance the look of your complexion all day long.
Let’s dive into the benefits of a niacinamide serum for a glowy complexion, and exactly how to get glowing with any of Let Me Glow’s three distinctive shades.
WHAT IS AN ILLUMINATING SKIN SERUM?
If you feel like your skin suffers from dullness, or you’re just craving getting a little glimmer back, you might want to think about adding a glowy skin serum step to your daily skincare ritual.
An illuminating skin serum like Let Me Glow can come with a host of benefits, like:
- Brightening and smoothing look of skin
- Multi-tasking as a dewy primer underneath long-wear makeup
- Infusing skin with a burst of hydration and nourishment
3 SHADES OF LET ME GLOW ILLUMINATING SERUM
When it’s all said and done, Let Me Glow Illuminating Serum is a reminder to let your inner light shine through, so put this mantra on repeat: I give myself permission to glow. Plus, did you know that Let Me Glow now comes in three universally-flattering shades?
Here’s a little bit about each one:
- The OG shade Golden Aura evokes summertime, warmth, and vitality. Its neutral golden glow is inspired by the golden healer quartz, a stone that symbolizes manifestation and owning your power.
- The new shade Moonstone Aura is inspired by the eponymous moonstone, a symbol of growth and self-discovery. Its iridescent cool tones transform any look into a memorable mirrorball moment.
- The new shade Bronze Aura turns up the heat. This warm, golden glow calls to mind the stone bronzite, a sign of courage and inner-knowing that allows your true self to shine.
BENEFITS OF OUR ILLUMINATING GLOW SERUM
There are many pros to upping your glow. Our carefully-crafted illuminating serum is formulated with only the best ingredients to create a beautiful lit-from-within vibe.
BENEFITS OF NIACINAMIDE
It’s true — niacinamide is one of skincare’s hardest working ingredients for radiant, healthy-looking skin. The primary benefit of niacinamide in skincare is that it helps brighten the look of skin and can improve the appearance of skin’s texture over time.
Serums often offer a more concentrated quantity of beneficial ingredients like niacinamide to address specific skin concerns. Need more info? Here’s a rundown on the what, why, and how of adding a brightening serum to your daily soulcare.
BENEFITS OF ROSE WATER
The replenishing properties of rose water help promote a supple, hydrated look and feel of skin. Beyond its skincare benefits, rose water offers spiritual and sensory benefits that can’t be overlooked; its scent provides a soothing sensory experience.
A few other things to love about squalane? It’s non-comedogenic (aka it won’t clog pores) and it’s rich in antioxidants.
Read up on more reasons to add squalane to your skincare ritual.
BENEFITS OF AMETHYST
Crystals can be used as an expression of self-love, whether you wear a small amethyst as a necklace or carry one in your pocket. What exactly does amethyst do? This purple stone is said to have spiritual and emotional properties that promote creativity, peacefulness, and clarity.
In our Let Me Glow serum, we use a special blend of amethyst and mica to lend a pearlescent luster to skin.
HOW TO USE KEYS SOULCARE ILLUMINATING SERUM
READY TO GLOW UP? MAKE THIS DERMATOLOGIST-DEVELOPED SERUM YOUR LAST STEP.
Using your fingertips or a makeup brush, gently blend the formula into clean, moisturized skin. Use it alone to add a little extra oomph to your natural radiance, or set it as a base prior to applying makeup.
Shine at full wattage with this alone, or apply your favorite color-skincare hybrid product offerings — like the luminous highlighting balm Gleam On — for whatever vibe of lit-from-within-glow you choose.
For a next level look, layer our glow serum with the Skin Transformation Face Cream. Its soothing gel-cream texture absorbs quickly into the skin, while ingredients like ceramides provide essential moisture for a healthy-looking, luminous appearance.
WHAT TO PAIR WITH LET ME GLOW
The sheer golden tint of this priming face serum is as diverse as it is beneficial — complementing all skin tones to help brighten the look of skin.
You can change up your glow based on your mood with our three distinctive shades. Pick up the original Golden Aura for a neutral golden shimmer fit for an everyday glow. Reach for Bronze Aura for a warm bronzer-meets-highlighter moment. For an icy, iridescent look there’s Moonstone Aura, which offers a cooler hue.
One beneficial serum. 3 gorgeous, shimmery shades. A match made to glow.
How will you give yourself permission to shine at full wattage this week? Share in the comments.
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