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2 NEW SHADES OF LET ME GLOW ILLUMINATING SERUM

Discover the new and best-selling shades of this glowy, aura-enhancing serum.

EXPERIENCE LET ME GLOW ILLUMINATING SERUM

See how all 3 shades of Let Me Glow Illuminating Serum look on a range on skin tones.

INTRODUCING FIRM BELIEF SMOOTHING PEPTIDE CREAM

Step into your strength with all-day hydration and plumping powered by peptides.

HOW TO USE PEPTIDE CREAM

Gently massage onto cleansed skin.

NISHTA ON FEELING STRONG IN HER SKIN

Find out how Nishta feels powerful from the inside out.

FOLA ON FEELING STRONG IN HER SKIN

Hear how Fola empowers herself to feel free.

LIBBY ON FEELING STRONG IN HER SKIN

Discover how Libby finds beauty and strength.

ALICIA GETS READY WITH SOUL

Join Alicia as she gets ready and talks about creating soulful time for yourself in 2024.

THE POWER OF SOULCARE

Discover what it means to Alicia to care for your whole self.

INTRODUCING DEEPLY REPLENISHING SQUALANE FACIAL OIL

This lightweight, hydrating oil replenishes skin for a radiant, glowing complexion.

HOW TO USE FACIAL OIL

Gently press onto skin after cleansing. Use nightly to replenish and hydrate skin while you dream.

DREAMING WITH ALICIA

Alicia shares her inspiration behind Deeply Replenishing Squalane Facial Oil: the importance of being good to yourself.

DREAMING WITH KEN

Discover what this activist has to say about his skin journey and finding peace.

DREAMING WITH YU LING

Hear this artist’s thoughts on feeling comfortable in her skin and making mistakes.

My Skin, My Power

Alicia and our lightworkers share their stories and what they love about IT’S LIKE SKIN.

Rayya’s Skin Story

Rayya learned to love the unique character that her scars and moles gave her.

Ivan’s Skin Story

Ivan wants people of all genders to feel comfortable taking care of their own skin.

Katrina’s Skin Story

Katrina stopped chasing a standard and embraced her sunspots and “wrinkles.”

Alicia’s Skin Story

Alicia’s reactive skin made her want to cover up, now she owns her power to show up any way she wants.

It's Like Skin 2-in-1
Concealer + Skin Tint

Brighten and blur with this moisturizing, skincare-infused tint and concealing multitasker.

Introducing Daily Moisturizer With SPF 30

Powerful hydration meets invisible broad spectrum sun protection for all skin tones in this lightweight moisturizer.

Introducing Gleam On Highlighting Balm

A crystal-infused, all-over highlighter available in two shades.

Behind Make You with Alicia

Alicia on the journey that led to Make You: color-skincare hybrids to nurture and celebrate what makes you, you.

How To Use Illuminating Serum

Shake gently and apply to moisturized skin, using fingertips or a brush to blend. Can be used alone for a natural glow, or as a smooth, luminous base prior to applying makeup.

How To Use Tranquil Essence Toner

After cleansing, pour this toning essence onto a cotton pad or the palms of your hands. Gently press onto face and neck.

How To Use Rich Transformation Cream

Starting at the center of your face, gently massage the moisturizing cream onto your skin using upward motions.

How To Use Spa Headband

Use the Spa Headband when washing your face with the Golden Cleanser to keep hair dry and in place.

How To Use Facial Mask Brush

Dip brush into your mask or apply directly to the brush. Use sweeping, upward motions along the contours of your face to create an even layer.

How To Use Obsidian Gua Sha Massage Tool

After applying oil onto skin; gently glide the tool along the contours of your arms, legs, torso, feet, and hands in long, sweeping motion.

How To Use Comforting Balm

Apply balm generously to lips, elbows, cuticles and heels whenever your skin needs relief from dryness and dullness.

How To Use Golden Cleanser

Pump facial cleanser into wet hands and work into a lather. Gently massage over your face and neck and rinse with warm water.

How To Use Harmony Mask

Prep clean skin with a warm dampened towel and apply the mask evenly to your face. Allow the mask to dry for 10-20 minutes before removing with a warm dampened towel.

How To Use Obsidian Facial Roller

Starting on the neck, gently roll the facial roller upward and outward in smooth strokes. Continue making your way to the face with rolling motions across the chin, cheeks, eye area, and forehead.

How To Use Sage + Oat Milk Candle

Learn how Alicia relaxes with our soothing and calming candle scented with sage and oat milk.

How To Use Transformation Cream

Learn how Alicia achieves radiant-looking skin with our bakuchiol, malachite, ceramides-filled facial cream.

How To Use Luminous Exfoliator

Learn how Alicia restores her skin with our water-activated exfoliating powder formulated with Hojicha powder, lactic acid, mung beans, and oats.

How To Use Reviving Aura Mist

Learn how Alicia refreshes her skin and soul with our mist spray and toner, formulated with rose of Jericho and witch hazel.

Soulcare with Alicia + Swizz

Learn how Alicia and Swizz relax with her favorite offerings: Sage + Oat Milk Candle, Golden Cleanser, Reviving Aura Mist, Be Luminous Exfoliator, Obsidian Facial Roller, and Comforting Balm.

Alicia's No-Fuss 10-Minute Beauty Routine

Walk through Alicia’s 10-minute skincare, soulcare, and makeup routine featuring our Reviving Aura Mist and Skin Transformation Cream.

How To Use Rich Nourishing Body Cream

While skin is still damp from bathing, warm a small amount of this hydrating body cream in your hands and gently massage onto skin.

How To Use Renewing Body + Hand Wash

In the shower, place 1-2 pumps of the cleanser into the palm of your hand and gently massage onto your body in a circular motion. Rinse with warm water.

How To Use Promise Serum

After cleansing, massage 3-4 drops of serum onto dry face and neck with a gentle, circular motion. Apply morning and night as needed.

How To Use Sacred Body Oil

After bathing, place 3 drops of body oil into the palm of your hand. Gently massage onto skin in sweeping upward motions. Give special care to areas that need extra love and hydration, like elbows, heels, and knees. Use morning and night.

How To Use Radiant Eye Cream

With clean fingertips, gently tap the Radiant Eye Cream along the eye area until absorbed. Apply morning and night to cleansed and moisturized skin.

Turning Routines Into Rituals

Learn how Alicia and Dr. Renee Snyder prep and cleanse with our Sage + Oat Milk Candle, Golden Cleanser, Be Luminous Exfoliator, and Harmony Mask.

Turning Routines Into Rituals: Part 2

Learn how Alicia and Dr. Renee Snyder moisturize and treat with our Skin Transformation Cream, Obsidian Facial Roller, Comforting Balm, and Revising Aura Mist.

Why Body Care?

Body care is one of the four keys to Soulcare, your body helps you be your most beautiful self inside and out.

You Are a Masterpiece

What is soulcare? Wherever you are in your journey to greatness, welcome.

Keys Soulcare Lounge: Part 1

Welcome to the Keys Soulcare lounge— a space to slow down, connect, and discuss all things soulcare.

The Journey: Part 1

Learn about the journey that led Alicia to create Keys Soulcare.

Everything is Connected

Discover what community and connection mean to Keys Soulcare.

Why Soulcare?

We’re on a mission to transform the time we spend caring for our body and skin into a moment of personal ceremony.

I Am...

Repeat after us.

Beauty: What It Means to Me

Learn what beauty means to Alicia.

All About Rituals

Learn how rituals help keep your skin and spirit pure, refreshed, and ready for whatever the day may bring.