Here’s what you need to know about upping your glow with a brightening serum.
– KEYS SOULCARE
Achieving a sunkissed glow is #SkinGoals. To get there, brightening serums are the beauty essential skincare enthusiasts swear by. But what does a skin brightening serum do and how can you reap the benefits while tapping into soulcare? Read on to get in the know — and the glow — about brightening serums.
SO… WHAT’S A BRIGHTENING SERUM?
Skin brightening serums are popular beauty products used to help the appearance of uneven skin tone and skin texture. Gentle exfoliation and certain ingredients in brightening serums (take fan favorite niacinamide, for example) can help minimize the appearance of dark spots.
WHAT DOES A BRIGHTENING SERUM DO, EXACTLY?
In a nutshell, skin brightening serums can refresh a dull complexion. There are many reasons why you might want to incorporate a brightening serum into your daily skincare ritual, like to help brighten or even the look of skin tone.
TOP BRIGHTENING SERUM INGREDIENTS
When it comes to brightening and boosting the look of skin, the right ingredients in a brightening serum can do wonders. Here are a few key brightening ingredients you’ll find in Keys Soulcare product offerings.
NIACINAMIDE
Promise Serum with Niacinamide is a gentle, lightweight serum designed to give skin a radiant-looking glow. The 8% niacinamide is both brightening and balancing, while helping to even the look of your skin tone.
Another brightening star in our skincare offerings is the Let Me Glow Illuminating Priming Serum, which is our take on a face brightening serum. Niacinamide is a potent form of Vitamin-B3, which help to brighten and balance the look of your skin, while hydrating rose water helps to replenish dull skin for a fresh, dewy look.
ZINC PCA
Other powerhouse ingredient in the Promise Serum is Zinc PCA, which helps control excess oil and can help reduce the appearance of pore size.
HOW TO USE BRIGHTENING SERUMS IN YOUR SKINCARE RITUAL
1. WASH YOUR FACE
Like all good skincare rituals, start by removing impurities, dirt, and makeup with your favorite cleanser, like our Golden Face Cleanser. Dispense a few pumps of the cleanser onto your hands, work into a lather, and gently massage into the skin. Allow the soothing sage and oat milk scent to offer you a moment of relaxation and stillness. Then, rinse away with warm water.
2. TAP IN YOUR FAVORITE TONER
After cleansing, it’s time for toner, which can help to deliver moisture and calm the skin. Pour toner onto a cotton pad or into the palms of your hands before pressing into the skin of the face and neck. Our Tranquil Essence Soothing + Hydrating Toner is free of drying alcohols, using aloe to help hydrate, soothe and cool the skin and rose water to help replenish dull, dry skin.
3. APPLY YOUR BRIGHTENING SERUM
Then, go in with your favorite brightening serum, like the Promise Serum with Niacinamide. Simply massage 3-4 drops of the serum onto a dry face and neck. You can use a gentle, circular motion as you recite the affirmation: “I embrace all possibilities.”
4. WRAP UP YOUR RITUAL WITH A HYDRATING MOISTURIZER
Savor the moment as your brightening serum absorbs into the skin. For your PM ritual, wrap things up with a nourishing moisturizer or face cream.
During the day, be sure to apply SPF at least every two hours. Protect Your Light Daily Moisturizer SPF 30 also contains niacinamide, offering two distinct benefits: offering sun protection and helping to brighten skin’s appearance.
BRIGHTENING FAQ 1:
CAN YOU USE A BRIGHTENING SERUM DAILY?
Yes! Consistency is key when bringing a brightening serum into your sacred skincare ritual. Some offerings, like Promise Serum with Niacinamide, can be used twice a day — both morning and night.
BRIGHTENING FAQ 2:
WHEN SHOULD YOU APPLY BRIGHTENING SERUM?
Apply your brightening serum after the cleansing and toning steps of your skincare ritual. One rule of thumb is to apply your lightweight skincare first, ending with a rich moisturizer or sun protection. If you’re using a hybrid offering like Let Me Glow Illuminating Priming Serum, apply it after your moisturizer.
This dermatologist-developed offering is a part of our skincare-makeup hybrid collection and delivers a sheer tint of glow. Let Me Glow is also simple to use. Just gently blend the formula into clean, moisturized skin to level up your radiance from sunrise to sunset. Wear it alone or as a lustrous base for makeup.
GET TO KNOW THE 3 SHADES OF LET ME GLOW
Your glow is unique, so Let Me Glow comes in 3 distinct shades — we call them “auras” — to play with based on your desired look and your mood. All three serum shades multitask as a dewy primer underneath makeup while infusing a burst of hydration.
The OG, Golden Aura, is inspired by the stone golden healer quartz, and adds a neutral, warm glow to any look. Bronze Aura is pure summer in a bottle, evoking a warm, golden glow. For an icy cool look, reach for Moonstone Aura, which imparts a cool, iridescent shimmer.
The best brightening serums inspire us to shine our light. How are you giving yourself permission to glow today?
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